Thank you 💛 Now Closed

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A Bittersweet Goodbye: 40% Off Klei Products Until Year-End 💛

A Bittersweet Goodbye:

Thank you 💛

After seven incredible years, it’s time for me to close this chapter. I started Klei back in 2017 while balancing a full-time career as a buyer and planner in NYC. What began as a creative escape—crafting clay masks at my dining room table—turned into something far bigger than I ever dreamed.

Inspired by the joy I felt making DIY beauty concoctions as a kid, Klei became my way of sharing self-care with others. Every product was created with love and with the hope of helping you carve out moments of calm and connection in your busy days.

Now, as a mom of two, I’ve made the bittersweet decision to step away from Klei to focus on my next chapter. While this marks the end of an era, I want to express my deepest gratitude to you for supporting this journey—whether by using Klei products, sharing your love of them, or simply being part of our community.

Thank you for being part of Klei’s story—it’s been an honor to create for you.

With love and gratitude,

Val

Soothe Rose & Coconut Milk Herbal Bath Soak - Klei Beauty

Make Every Day

a Self-Care Sunday

Hey! We're Klei 👋

Klei is a Brooklyn-based self-care company committed to sustainability, promoting self-love, and giving back to the environment and our Brooklyn community.

Valerie Smith founder of Klei Beauty

klei's founder

Meet Val

Klei was inspired by my love of DIY beauty and at-home pampering. As a kid, I enjoyed making beauty concoctions, things like drain-clogging oatmeal hair treatments and avocado face masks (as pictured here!).