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Our Brand Values

Animal-Friendly, Earth-Friendly, Inclusivity, Self-Love, and Transparency - these are the core values that shape Klei as a company.



All of our products are cruelty-free, meaning that none have been tested on animals, only on our family, friends, and selves. We source ingredients from only verified cruelty-free suppliers.



Klei's founding principles of being earth-friendly and low-waste were inspired by Val’s time in the fashion industry, and her frustration with the wasteful production process that is so common throughout the industry. Klei’s formulations are all-natural and made without the use of water. All products are packaged in recyclable packaging. We’ve minimized our carbon footprint by screenprinting, manufacturing, and shipping all products from New Jersey.



We strive to offer a sustainable self-care line rooted in inclusivity, and want all of our products to feel accessible to everyone. All Klei products are priced fairly, and we aim to create affordable products without compromising on quality.



Since the brand’s inception in 2017, Klei has been strongly rooted in its mission of encouraging people to set aside moments of self-care through the use of its all-natural products.



Transparency has always been at the core of Klei. From our ingredients to the product packaging itself, we’ve always remained committed to clearly communicating what we stand for to ensure our consumers know what to expect from us. Val sources each component of a product herself, from the lid to the ingredients in the jar, allowing for complete production transparency. All formulations have been created by Val herself, and the formulating specialist at our manufacturing facility ensures that each product is held to the highest standard.

Giving Back

Learn about the nonprofits that we donated a portion of our online sales to.

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Our Story

Read about Klei's founding story and learn about our founder, Val.

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Learn about our sustainability mission and what makes Klei products earth-friendly.

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