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About Klei

Hi! I’m Val,

and I’m the founder of Klei.

I started Klei back in 2017 while working full-time as a buyer & planner in the fashion industry in NYC. I genuinely disliked my job and the industry that I was in. I hated that I was a part of an industry that is responsible for up to 10% of global carbon dioxide output—more than international flights and shipping combined. It also accounts for a fifth of the 300 million tons of plastic produced globally each year (source).

As a kid, I enjoyed making DIY beauty concoctions, things like avocado face masks and drain-clogging oatmeal hair treatments. I rediscovered my childhood joy of creating natural products as a way to escape the stress of my fashion career, creating clay masks (Nourish was the first product!) after work and on the weekends, and growing Klei through wholesale accounts. Creating self-care products as my own form of self-care.

Klei is a small business, and completely self-funded. I started this company by making products after work and on the weekends at my dining room table. Production then moved to a studio space in Gowanus, Brooklyn where I manufactured all products by hand myself, with the occasional help of my husband. As of 2021, all manufacturing is done by a partner facility in New Jersey.

I hope you have as much fun using Klei products as I have creating them.

Our brand values:

Cruelty-free ingredients and formulations.

Recyclable glass packaging and minimal plastic use, with a focus on 100% easy-to-recycle plastic types.

Responsibly sourced natural & naturally derived ingredients. Formulated without polysorbates, parabens, sulfates, mineral oil, and synthetic fragrance and colors.

Made in the USA by responsible and dedicated manufacturing partners.

Klei's Timeline

2017 - Klei's first product, the Nourish mask.

2018 - Giving product demos at Northside Pharmacy in Williamsburg, Brooklyn.

2018 - Working on production (the original packaging, IYKYK) on my dining room table.

2019 - Klei undergoes a packaging redesign.

2019-2021 - Our former production studio in Gowanus, Brooklyn (and Billie!).

2021 - Klei products at a boutique in Williamsburg, Brooklyn.

2021 - Working with our partner facility on manufacturing Klei products.

Giving Back

Learn about the nonprofits that we donated a portion of our online sales to.

Learn more

Our Values

Learn more about the values that shape our company.

Learn more


Learn about our sustainability mission and what makes Klei products earth-friendly.

Learn more



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